# The Outcome Mindsᵀᴹ

The Outcome Mindsᵀᴹ is a platform to learn and apply structured thinking for better strategic decisions.

It helps you see where value is created, where advantage fades, and where to move next.

Use it to answer five hard questions:

* What outcome matters most?
* Which capabilities shape that outcome?
* Which parts deserve custom work?
* Which parts should be standardized, bought, or automated?
* What changed this week?

{% hint style="info" %}
Start with the customer outcome. Map backward from that need. Never start with your product.
{% endhint %}

### Learn the framework

<table data-view="cards"><thead><tr><th>Title</th><th data-card-target data-type="content-ref">Target</th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Start Here</td><td><a href="foundation/quickstart">quickstart</a></td><td><a href="https://images.unsplash.com/photo-1608496601160-f86d19a44f9f?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwyfHxzdGFydHxlbnwwfHx8fDE3NzUzOTY3Njd8MA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1608496601160-f86d19a44f9f?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwyfHxzdGFydHxlbnwwfHx8fDE3NzUzOTY3Njd8MA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Build Your First Map</td><td><a href="foundation/publish-your-docs">publish-your-docs</a></td><td><a href="https://images.unsplash.com/photo-1619468129361-605ebea04b44?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxtYXB8ZW58MHx8fHwxNzc1Mzk2Nzg4fDA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1619468129361-605ebea04b44?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxtYXB8ZW58MHx8fHwxNzc1Mzk2Nzg4fDA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Map the Outcome</td><td><a href="framework/editor">editor</a></td><td><a href="https://images.unsplash.com/photo-1622202210941-5fc06f1d581a?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxnb2FsfGVufDB8fHx8MTc3NTM5Njg0M3ww&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1622202210941-5fc06f1d581a?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxnb2FsfGVufDB8fHx8MTc3NTM5Njg0M3ww&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr></tbody></table>

### The six simple steps

1. **Define the Outcome**\
   Define the user and the result that matters.
2. **Identify the Chain**\
   Show what must exist to deliver that result.
3. **Note the Stage**\
   Place each capability by maturity.
4. **Apply the Patterns**\
   Apply the rules of demand & supply competition.
5. **Decide the Play**\
   Choose where to focus, cooperate & collaborate.
6. **Scan and Shift**\
   Revisit the map as the market moves.

Each step builds on the last.

Together they turn strategy into a repeatable operating habit.